Xela Smith

Xela Smith is an intentionally anonymous fashion designer. The name functions as a creative signature rather than a disclosure of identity. Behind it is a well-known and honoured environmentalist whose sustainability vision is translated into fashion.

Xela Smith is unknown, but has a large amount of experience in sustainable design, engineering and project development. Soul-R transforms that depth of knowledge into garments and accessories that do more than decorate the body—they communicate ideas.

“The identity remains in the shade so that the environmental idea can stand in the light.”